The Best Ideas from Real Estate Leadership Forum in Noosa last week
By Tom PanosAttended the real estate leadership forum last week – here’s the big ideas I took away :
- The top agents across the country have high print media presence
- The higher the vpa – the higher the list to sell ratio and income the agents and office makes
- What you market is what you attract- ie if you market quality property with world class advertising , then you get those type of vendors calling you for listing presentations
- Great book to read is “sell for more” by gil davies
- According to Robert Bevan from Best Practice , the top 10% businesses are recovering 95% percent of their VPA
- Top agents run an attraction business and print media is the vehicle to achieve this – too hard to build a brand using online only due to the search functionality of large web portals
Tom, great observations in your blog. Attraction based marketing is a very powerful way to generate new business. Through asking for VPA in relation to the property’s potential sale price, agents should be asserting 1% to their vendor to market their biggest investment. “It’s an insurance policy in selling their home.” Also, it ensures committment to sell and creates urgency to sell the property within good selling timeframe. Through VPA an agent can really market the property and feed the greed and ego of other homeowners looking to sell, which in turn builds agent profiles and puts them in a class of their own. Huge brand and agent awareness is a snowball effect and essential in creating “withdrawls for the future.” I touch on this in WA as part of my own Real estate mentoring http://www.realworxmarketing.com.au