September 2010
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The biggest liar doesn’t get the job!

News Limited has conducted research recently to establish how a vendor eventually decided on which agent to go with. Whilst there has always been a belief that vendors were attracted to an agent offering a low commission and a proposed higher selling price, these factors scored very low in the survey. The transparency of real [...]

They don’t care about Russell Crowe

News Limited research has recently shown that readers of print media are far more interested in articles about the value of prices in their own area than reading about what the rich and famous are buying and selling.
Providing evidenced based data on recent sales and future boom areas , along with tips on “how [...]

New research showing auctions do get higher prices.

News Limited has recently under taken research to identify the success of auction v private treaty sales with results to be released shortly, but the evidence is clear that auction was the winner.  From an extract from the Rismark Research , professor Hardman said:
“We find that, even after accounting for dwelling quality and location, auctioned [...]

Get ready - this winter listing presentations will pour in

Vendors who have been thinking about coming onto the market place in the second half of this calender year are moving forward selling plans and jumping in before the distraction of the election sets in. Auctions listings this season will continue the trend of being significantly higher and the impending announcement of the election will [...]

I love misfits

Even when I was at school I seemed to be drawn into, and attracted to the individuals that were different , the uncool , the weirdos. Did not know why I did back then , but I do now. They had no false mask . I was getting the real deal with them. They were not trying [...]

What real estate information do people want?

An online survey of 504 Australian adults who report they have bought a property in Australia in the last ten years indicated they are much less interested in reading gossip, expert opinions and voyeurism on real estate.
They were far more interested on tips and guides in relation to property prices in their own specific area.
Below [...]

Two reasons why you should leave real estate !( or stay)

Had a mate ask me whether he should leave real estate the other day and wanted my advice. He is making about 90k a year and getting depressed Sunday afternoon knowing he has a slog ahead of him the next day that lasts a week.
My advice was to base your work decision on the following [...]

New research shows the number 1 reason a vendor selects an agent at listing presentation .

News Limited’s research recently of what are the driving factors as to why a vendor selects one agent over another is very insightful. The results of this research which is regarded as the most comprehensive quantitative research of the industry in recent times shows that agent selection criteria included the agents estimate of price and [...]

News Limited research disproves commission cutting

Over the last 3 months News Limited has conducted the largest research project in the real estate indutry and discovered a number of insights that will be shortly rolled out to the industry .
 One significant one is the factors that drove a vendor to list with an agent at the listing presentation and contrary to [...]

How Would McDonalds or Coca Cola Sell a House?

We can learn a lot from marketing type companies like Coca Cola and McDonald’s on the way they launch a product. When you think about it launching a new hamburger or a soft drink is really not too dissimilar to launching a new property into the marketplace. There are products in the marketplace which in [...]