September 2010
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How Would McDonalds or Coca Cola Sell a House?

We can learn a lot from marketing type companies like Coca Cola and McDonald’s on the way they launch a product. When you think about it launching a new hamburger or a soft drink is really not too dissimilar to launching a new property into the marketplace. There are products in the marketplace which in [...]

10 reasons why being a real estate agent is the best job in the world.

1. You can make one million dollars a year with little tertiary education
2. You meet lots of interesting different people every day
3. You get happy by serving people and see them get happy
4. You make other people wealthy by investing in the best asset in the world and they make money while they sleep
5.You can [...]

Strategies without execution are delusions

A lot of agents spend more time and planning to prospect than prospecting . Thousands of organisations invest heavily in research and devise superb strategy plans and devise blue prints on how to win market share.
The research from Yale University shows that only a very small percentage of plans are every implemented. So here’s the [...]