Does an auctioneer affect the final selling figure on the day of auction?
My opinion is yes.
A good auctioneer is identified not when there are 17 people registered to bid on a “screamer” but the true ability is displayed on a property where there may only be 1 or 2 people registered and no one wants to go first.Â A good auctioneer has the innate ability to sense the mood and rhythm of what pace should be used to allow “momentum bidding. ” A good auctioneer will have the ability to truly connect with bidders and engage them during a time where these bidders have most likely put on their defence shield. A good auctioneer has to prevent the audience from getting restless. He does this with an endless supply of positive information about the area and specifically about the property.
Conversely a bad auctioneer can end up being your worse nightmare. They are boring and repetitive. It creates a restless environment where people begin to fidget. At their worse they can be insulting to buyers.Â
The choice of auctioneer is important. Absolutely! Â Because if you get the bad auctioneer you are un-doing 4-5 weeks of marketing and work in one minute.