TRANSCRIPT

Alex Jordan 00:00
For me, when you doorknock without purpose and you’re trying to ask for something, that’s not an effective doorknock. In my experience and I doorknocked Auchenflower twice, the whole suburb back in the days and I was very young, inexperienced and I had nothing to give I was like, well, would you like an appraisal on your home? Would you sell for a premium? All the old school language. And I got a few appraisals and a couple of listings. Old people that felt sorry for me mostly had inflated prices, didn’t get anywhere with it. My doorknocks today and the team that I work with, the way we operate is that doorknock is mainly to invite them to an open home. That’s the biggest doorknock that we do. We’re not asking for anything. We’ve got a just-listed brochure which we print on 100 GSM paper. We buy this from Officeworks. We don’t use the Flimsy 60 GSM that the office supplies. We fold it into three like a DL. We go to the door and we just say we’ve got number three, smith Street on the market. It’s just been listed.

00:54
Yesterday, Saturday is the first inspection at 10 to 10.30. John and Sally are wishing that you guys would be there. If you can make it, we’d love to see you there. And here’s the details and the invite and that’s all we do. We give them that. We don’t ask for anything. We’re not saying do you want an appraisal? We’re not. Just. Here’s the just-listed.

01:09
Interestingly, the owner comes with that little invite as if it’s a ticket to get in and you can sort of see them walking up to the inspection. That then starts a conversation, an interaction. I’ve got their phone number. Soon as I’ve got their phone number, we back-tested on CoreLogic to see where they are. Then we save them onto our iPhone with an emoji. So now we’ve categorized them. So I now know that if I finish that open house and I have, let’s say, 20 groups through and seven of them were neighbors all seven will go on my iPhone and out of those seven none of them are sellers yet. They’re just contacts. But they’re contacts in my phone which I didn’t have before and I wouldn’t have got it without the door knock. All I’m going to do is I’m going to communicate the result of that property sale when it happens. I’m just going to say hi, john, just wanted to update you on number three, smith Street. We had 75 inspections, four offers. We ended up transacting with a cash on conditional offer of 2.13. If I can assist you with anything, please let me know. Cheers, alex.

02:02

And that text gets copy and pasted somewhat personalized. If there was a bit of interaction and I know their story and I just send that to every person that’s in my list. And how I find that list is, I put an emoji, so I put an orange dot emoji. My database is three out of 10. So you guys probably have better systems in place, but I just want to be efficient. So when I’m on the road I want to get on the phone and make calls and send texts really quickly.

02:25

So what I’ve done is I’ve just gone orange emoji if I meet you, and then your name and your address, and then in notes I’ll put in whatever comments that I need to make.

02:33

That way, if a buyer comes to me and says, alex, I want to buy a house in St Lucia, what have you got coming up, I’ll either go orange emoji, st Lucia and everyone’s name will come up that I know is in the area. Then I’ll have a look and see which ones would match and if I end up appraising your home, you’ll be upgraded to a red dot emoji. So now I know that you’re a potential seller. So I can then go red dot emoji, st Lucia here’s my pipeline of potential sellers, and then there might be some opportunity to meet off market. But I think the door knock for me is effective, because that’s the best way we can meet the community. We have an interaction with them. We don’t ask them for anything. They come to the open inspection. Another clever thing that we’ve done not myself, but my team came up with this idea, that’s given you a test drive of the real estate gym.

Tom Panos 03:19
In the real estate gym, we’ve got all the information you need to succeed, whether it’s prospecting, listing, presentations, scripts, dialogues, how to actually have the best templates and have a process-driven business. You can join the real estate gym. The doors are open now and it is less than one coffee a day as an investment.