How Real Estate Agents can use ‘Earned Media’ and be Unrivalled

Branding Specialist from REA, Imogen Callister reveals how you can use ‘Earned Media’ to be unrivalled in your marketplace, and win listings before you even walk into the door:

  • the top 2 sources people look at when choosing an agent
  • templates that you can copy and paste to get more customer reviews (pg 11 & 12 of the presentation slides, above)
  • how to make negative reviews work in your favour

Remember, brand is what people say about you when you’re not in the room. The best way to get into more rooms is to manage your brand.

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