Over the last 3 months News Limited has conducted the largest research project in the real estate indutry and discovered a number of insights that will be shortly rolled out to the industry .
Â One significant one is the factors that drove a vendor to list with an agent at the listing presentation and contrary to popular belief being the chepaest did not score high as to why a vendor selected that agent.
The top 3 factors that which influenced the vendor in the decision were the following:
2.Agents explanation and evidence on price
3.Past track record of sales in the area
4.Quality of marketing proposal
The bottom 3 were
2.Agent proposing a higher sale price
3.Low marketing cost
This research of 360 vendors clearly illustrates that a quality agent can attract a quality fee and vendors are highly influenced by a quality marketing plan , and having trust with an agent at the listing presentation will make the terms of the agreement of a secondary nature