Peter Drucker had once described it as nothing being more inefficient as doing efficiently that that never needed to be done in the first place. So here’s the situation … A real estate industry full of real estate agents working their butt off, executing flawlessly things that don’t need to be done. Things that don’t matter. Things that don’t count.

A classic example is dealing with unqualified buyers and doing it really well. Does it really matter? I mean seriously, what if you were ranked Australia’s number 1 agent at giving the best guided tours of a suburb to unqualified buyers. People that were going to buy in 3 years time.

So the 7 figure agent does not focus on doing well the unimportant but rather to consistently do the important. The vital behaviours that have a high leverage effect on your production. So here’s a few:

  • Crucial vendor meetings telling them the truth (not what they want to hear but what they need to know)
  • Talking to 10 perspective vendors each day (they add up that’s 50 in a week and 200 in a month and over 2000 in a year)
  • Getting vendor paid advertising. (Every dollar helps you get another vendor – another buyer – a better price)
  • Thing to do list. (Never begin a day until it’s finished in writing)
  • Training both physically and skills wise. Exercising brings you energy and skills training keeps you sharp daily to play big with buyers and sellers.

The agent who works 20 hours of important work is far more productive than the agent sitting in the office for 40 hours a week doing the unimportant. Start working for a result not just being busy being busy.