Attended the real estate leadership forum last week – here’s the big ideas I took away :

• The top agents across the country have high print media presence
• The higher the vpa – the higher the list to sell ratio and income the agents and office makes
• What you market is what you attract- ie if you market quality property with world class advertising , then you get those type of vendors calling you for listing presentations
• Great book to read is “sell for more” by gil davies
• According to Robert Bevan from Best Practice , the top 10% businesses are recovering 95% percent of their VPA
• Top agents run an attraction business and print media is the vehicle to achieve this – too hard to build a brand using online only due to the search functionality of large web portals