We discuss how vendors make decisions when selecting an agent, how you can manage and control negative reviews, and more.

My guest is Gina McCartney, Executive Manager Marketing & Events at ASX-listed REA Group.

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Here are the resources Gina refers to:

#TechTuesday is a collaboration between realestate.com.au and Tom Panos.

Gina’s Bio:

Prior to joining REA Group in May 2014, Gina McCartney spent over 16 years defining, managing and implementing brand, CRM and digital strategies for global and local brands across the automotive, financial and retail sectors.

Born and raised in Melbourne, Gina holds a Bachelor of Arts (Advertising), recently recognised as one of the Top 50 Real Estate Industry Influencers, and sits on the UDIA Global Unit Advisory Group, to provide insights and thought leadership to help shape the UDIA (Victoria) global community.