TRANSCRIPT

Marcus Chiminello 00:00

Everyone’s got that information even more readily at hand today. Once again, are they prepared to actually do the work?

Everyone’s got it on their computer. They can have an unbelievable 2025 if they just started working through that now with the right dialogue.

Tom Panos 00:14

I got one of my real estate gym members last week to add 400 people into his database out of doing one simple thing Get ready for this, marcus. He rang up every buyer he’s met in his whole life. Emails and open home registers from 10 years ago. Just kept ringing and all he would say is this which one did you buy? Which one did you buy? And he moved it from a buyer into his database as a seller with their name, mobile email and their new address of their property. So, if you think about it, they bought 10 years ago. A seller at some point, like anyone that owns a home, is a potential seller. End of story, right? We know that, correct?

Marcus Chiminello 01:01

And look, that’s what he’s done. He’s just actually thrown a line into a river of gold. We used to do it, obviously predatabases with an electronic perspective or open for inspections. We used to use the old carbonized paper sheets and I used to go around and people would have these old ones from a year ago or five years ago and I’d take them, I’d sit there and I’d call through them.

01:23

But I was very specific. I just chose the houses that I wanted to potentially resell or meet people from that profile and I used to say to them look, you may or may not recall I met you at Open for Inspection three years ago. You said you weren’t going to do anything for a few years and I said at the time I’d give you a call in a few years. And they go oh, that’s right, it actually broke the ice in the conversation. They go oh, thanks very much for calling. And then it would open up the flow, like this gentleman did is where are you living now? What have you bought? What are your plans moving forward? So there’s nice warm connections. Everyone’s got that information even more readily at hand today Once again. Are they prepared to actually do the work? They know it’s sitting there. Everyone’s got it on their computer. They can have an unbelievable 2025 if they just started working through that now with the right dialogue.

Tom Panos 02:15

You spoke about a very important concept, and that is you’ve got to be known as something right. You can’t confuse the market, and the metaphor you used is if there was a Toyota Corolla sitting in a Porsche dealership, it would be confusing. Tell me more about that process that you worked to become known as the luxe highend agent because it would have cost you like. You weren’t there at the early stages, when you were white belt, you know yellow belt, you weren’t doing luxury right. So there’s this process where I’ve got to get people brainwashed that I’m a highend agent. Tell me a little bit more about that.

Marcus Chiminello 02:55

Okay, what I did and particularly now, at that point where you know social became more prevalent print media was if you weren’t in print, you didn’t exist. Print media was if you weren’t in print, you didn’t exist. What I became really, really good at was making sure that when I sought and went after opportunities in the prestige market, I had very little experience behind me.

Tom Panos 03:13

But what I first did was that’s given you a test ride of the real estate gym. In the real estate gym, we’ve got all the information you need to succeed, whether it’s prospecting, listing, presentations, scripts, dialogues, how to actually have the best templates and have a processdriven business. You can join the Real Estate Gym. The doors are open now and it is less than one coffee a day as an investment.