It is unwise to pay too much but it is worse to

pay too little.

When you pay too much you lose a little

money and that’s all.

But when you pay too little sometimes you

lose everything.

Because the one thing you bought is not capable

of doing the thing you needed it to do.

I don’t know who wrote this but what I do know is that it is applicable to the world of business and in our real estate industry in a significant way both in commission and vendor paid advertising.

Oh, and by the way next time you’re desperately looking to quickly find a battery for some toy or household item make sure it’s a Duracell….