“Tom, I’ve lost 6 listings in a row to this new agent in our area. Don’t give me this BS about how this is a gift badly wrapped. This is just bad!”

This was the advice I gave to my client…

Nothing breeds failure like success. When you’re successful, that’s when you’re most likely to fall into the complacency trap. Losing listings is what helps you to maintain that ‘New Business Energy’!

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