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Module 6: Using Video to Win at Every Stage of Your Campaign
Special Guests:
- Luke Dore – Industry Partnerships Manager
- Sam Nokes – Industry Partnerships Manager, Commercial Growth & Industry Partnerships
00:00 – Winning at Every Stage of the Real Estate Campaign
05:17 – Real Estate Careers and Data Insights at REA
08:06 – The Impact of Video on Real Estate Engagement and Branding
16:34 – Leveraging Immersive Content for Real Estate Marketing Success
21:36 – Maximizing Real Estate Video Exposure Through Ignite Platform
24:50 – iGuide: Transforming Property Exploration with Interactive Floor Plans
27:34 – Enhancing Real Estate Sales with Detailed Buyer Engagement
35:08 – The Importance of Quality Marketing in Real Estate Sales
37:51 – Celebrating Video Innovation and Training in Real Estate
RESOURCES
3 reasons why you should put video on realestate.com.au
- Get 8x more engagement with video on realestate.com.au than Instagram, Facebook or TikTok1
- 43% more inspection requests for listings with video2
- A Premiere + listing paired with video gets you 29% more views3
Sources:
- REA internal data, Q1 FY26, comparing average watch time per video on realestate.com.au vs Instagram, Facebook and TikTok.
- REA data. Period: 1 July 2025 – 31 December 2025. Land listings excluded
- REA internal data, Jan–Oct 2025
Video tips & resources
Module 5: How to Turn Every Listing into a Content Machine
Special Guests:
- Sam Rigopoulos (94 properties sold with EBU in the last 12 months, avg price $2.32m)
- Vivien Yap (67 properties sold with EBU in the last 12 months, avg price $2.92m)
00:00 – Welcome and session overview
01:46 – Turn every listing into a content machine
04:11 – How to create better property walkthroughs
06:04 – The ideal length for social media videos
08:57 – Sell the lifestyle, not just the floor plan
09:43 – Build your brand through local businesses
12:58 – Borrow audiences and batch your content
14:54 – How to capture powerful vendor testimonials
16:17 – The best testimonial question to ask
17:58 – Using AI to edit and repurpose videos
18:41 – Don’t let AI erase your personality
20:28 – Meet Sam Rigopoulos and Vivien Yap
22:25 – Vivien’s view of Perth’s prestige market
24:06 – Sam’s view of the changing Melbourne market
26:58 – What eight property corrections teach us
28:04 – Falling prices and rising rents: the investor opportunity
29:23 – Sam’s authentic approach to video content
32:02 – Vivien’s polished, research-led video strategy
33:38 – Professional production versus mobile-phone content
34:46 – Why Sam stopped doing weekly market wraps
35:16 – How to handle trolls and negative comments
37:53 – The biggest mistakes agents make on video
39:12 – Does video create recognition in the community?
40:31 – Mixing personal and professional content
Module 4: How to Create Content That Generates Listings & Sales
1:25 Mastering Real Estate Video Marketing with Jordan Bulmer
7:46 Strategic Social Media Use for Personal and Brand Image
12:07 Creating Authentic Real Estate Content Without Overthinking
17:22 Handling Criticism and Opinions with Grace and Respect
20:34 The Power of Authenticity and Vulnerability in Real Estate Videos
25:06 Creating Habits and Courage in Social Media Content Creation
30:21 Mastering Video Content Creation for Real Estate Success
Module 3: How to Create Videos that Stop the Scroll
| Timestamp | Summary |
|---|---|
| 0:00 | Creating Engaging Vertical Videos for Real Estate Success |
| 4:32 | Achieving Millions of Views with Simple Mobile Videos |
| 6:36 | Creating Engaging Real Estate Videos Using AI and Movement |
| 14:29 | Winning Content Creation Strategies for Real Estate Professionals |
| 17:57 | Tips for Creating Authentic and Engaging Social Media Videos |
| 26:34 | Emotional Dynamics in Property Market Trends |
| 30:36 | Creating Engaging Real Estate Content with Consistency and Thumbnails |
| 40:07 | Join Real Estate Gym for Exclusive Coaching and Resources |
Module 2: How to Shoot Professional Videos with Your Phone
| Timestamp | Summary |
|---|---|
| 0:00 | Real Estate Agents Adapting to Market Challenges with Video |
| 4:30 | Mastering Mobile Video for Real Estate Success |
| 11:21 | Exploring a Spacious Family Home in Shermside West |
| 11:59 | Creating High-Quality Real Estate Videos with Mobile Technology |
| 17:42 | Creating Engaging Real Estate Videos for Social Media and Listings |
| 21:07 | Balancing Video Length and Engagement on Social Media |
| 23:23 | Optimal Video Lengths for Property Walkthroughs and Lifestyle Videos |
| 25:44 | The Importance of Video Presence in Real Estate Marketing |
| 32:27 | Enhancing Real Estate Videos With Simple Techniques and Tips |
| 44:15 | Quick Wins for Enhancing Mobile Video Production |
| 46:29 | Real Estate Tips: Authenticity and Consistency in Video Marketing |
Module 1: How to Build Your Personal Brand on Camera
00:01 – Strategies for Real Estate Agents in a Hesitant Market
10:17 – Visibility Over Perfection
16:10 – Effective Video Content Doesn’t Require High Production Value
18:04 – Leveraging Video to Transform Real Estate Marketing
19:37 – Video Creation and Social Media Strategies
23:40 – Sample Walkthrough
32:23 – Building Confidence and Authenticity in Video Communication
40:24 – Effective Video Techniques
42:36 – Homework
47:04 – 6 Scripts & Dialogues for Getting Buyer Commitment
Week 4: Create Content That Generates Business with Sam Rigopoulos
Week 5: Turn Every Listing Into a Content Machine
Week 6: Use Video to Win at Every Stage of Your Campaign
The Video Agent Academy is normally valued at $495.
Thanks to my collaboration with realestate.com.au, you’re getting this FREE!!!
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