Two reasons why you should leave real estate !( or stay)

Had a mate ask me whether he should leave real estate the other day and wanted my advice. He is making about 90k a year and getting depressed Sunday afternoon knowing he has a slog ahead of him the next day that lasts a week. My advice was to base your work decision on the…

Continue Reading →

New research shows the number 1 reason a vendor selects an agent at listing presentation .

News Limited’s research recently of what are the driving factors as to why a vendor selects one agent over another is very insightful. The results of this research which is regarded as the most comprehensive quantitative research of the industry in recent times shows that agent selection criteria included the agents estimate of price and…

Continue Reading →

News Limited research disproves commission cutting

Over the last 3 months News Limited has conducted the largest research project in the real estate indutry and discovered a number of insights that will be shortly rolled out to the industry .  One significant one is the factors that drove a vendor to list with an agent at the listing presentation and contrary…

Continue Reading →

How Would McDonalds or Coca Cola Sell a House?

We can learn a lot from marketing type companies like Coca Cola and McDonald’s on the way they launch a product. When you think about it launching a new hamburger or a soft drink is really not too dissimilar to launching a new property into the marketplace. There are products in the marketplace which in…

Continue Reading →

10 reasons why being a real estate agent is the best job in the world.

1. You can make one million dollars a year with little tertiary education 2. You meet lots of interesting different people every day 3. You get happy by serving people and see them get happy 4. You make other people wealthy by investing in the best asset in the world and they make money while…

Continue Reading →

Strategies without execution are delusions

A lot of agents spend more time and planning to prospect than prospecting . Thousands of organisations invest heavily in research and devise superb strategy plans and devise blue prints on how to win market share. The research from Yale University shows that only a very small percentage of plans are ever implemented. So here’s…

Continue Reading →