Peter Drucker had once described it as nothing being more inefficient as doing efficiently that that never needed to be done in the first place. So here’s the situation … A real estate industry full of real estate agents working their butt off, executing...
This year I have observed the dialogue and behaviour much of the industry is participating in has reached it’s expiry date. Simply the market has changed but a lot of the real estate industry has not. For the few that have, they are already seeing market...
It was April 1995 and I was a month or so into a master’s degree of management post graduate course undertaking part time study. I was about 28 years of age. The first 5 weeks studying part time had been hectic trying to combine married life, a full time job,...
Simple. Perceived value. Think about it. The green bottle and the label creates a perceived value in our mind that it is far more valuable than tap water, hence we buy it. For a real estate agent this is a very good lesson on what marketers call “perceived...
Year in, year out real estate agents flock to training programs, listen to audio and watch DVD’s to help support them in achieving their real estate goals, yet few achieve them even though everyone begins with the best intentions. So why is this? Why is it that...
I have been involved in the real estate industry since 1998. I have been an agent, a principal, a franchiser CEO, and in recent years working in real estate marketing, publishing, and auctioneering. Yet on Saturday morning conducting an auction in the inner west of...
Recent Comments